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The formulation and preliminary study of the model of the hype dissemination of information in society

https://doi.org/10.23947/2587-8999-2019-2-2-76-82

Abstract

The process of disseminating information in society among its possible adherents (individuals who perceive this information) under the conditions of «excitement» is considered, which means an increased level of interest in the assimilation of information. Moreover, the presence of excitement means that the influence on the rate of change of the current number of adherents, denoted N, consists of the influence not only of the media and the influence of interpersonal contacts between individuals depending on the value of N, but also the excitement and behavioral influence of adherents, , in addition, the rate of change of N over time. A corresponding mathematical model of this process is proposed and preliminary studied. The model has the form of an ordinary differential equation of the first order, not resolved with respect to the derivative. The areas of variation of the model parameters are determined for which the solution of the problem obviously exists. It is shown that under the restrictions on the parameters formulated in the work, the presence of excitement accelerates the process of society's perception of the proposed information, i.e. increases the rate of increase in the number of its followers.

About the Authors

Alexander P. Mikhailov
Keldysh Institute of Applied Mathematics (4, Miusskaya Sq., Moscow, Russian Federation)
Russian Federation

Mikhailov Alexander P., Dr.Sci. (Math), Main Researcher at Keldysh Institute of Applied Mathematics (4, Miusskaya Sq., Moscow, Russian Federation)



Lyudmila F. Yukhno
Keldysh Institute of Applied Mathematics (4, Miusskaya Sq., Moscow, Russian Federation)
Russian Federation

Yukhno Lyudmila F., Keldysh Institute of Applied Mathematics (4, Miusskaya Sq., Moscow, Russian Federation)



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Mikhailov A.P., Yukhno L.F. The formulation and preliminary study of the model of the hype dissemination of information in society. Computational Mathematics and Information Technologies. 2019;3(2). https://doi.org/10.23947/2587-8999-2019-2-2-76-82

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